A trailblazer in Indian e-recruitment since 1997, Naukri.com, the nation’s leading job site, has seen consistent growth, consistently outperforming competitors across the board. To further empower job seekers, Naukri.com partnered with The Good Creator Co. for impactful influencer marketing campaigns.
Strategy
Naukri.com, catering to a wide range of job seekers across various niches, partnered with The Good Creator Co. for multi-platform influencer marketing campaigns. Leveraging popular creators on major social media platforms like Twitter, Instagram, and YouTube, the campaign utilized a mix of entertaining, informative, and educational content.
Instagram
On Instagram, we leveraged a diverse pool of creators like Diksha Arora, Nirmal Pillai, Vishal Dayama, Vedant Kaushik, and more, each showcasing how Naukri.com can be a valuable resource in landing their dream job. Content themes were meticulously crafted to align with each creator’s niche.
Career coaches, in particular, focused on data-driven content. They shared practical job-seeking strategies while seamlessly integrating the Naukri.com brand, fostering viewer trust and enhancing content credibility.
Keeping the platform in mind, the influencer content strategy was made to suit the format. The LinkedIn campaign was launched on Engineer’s Day promoting Naukri’s Engineer’s Day Week – An event to thank and celebrate engineers setting the foundation for India’s growth by providing various resources to them to grab the best jobs in the market.
Results
Twitter(X)
Twitter’s (X) #BossSauceByNaukri campaign reached millions of users. We onboarded top creators on the platform like Sapana Singh, Shivani, Kajal and many more. It was a simple brand recall campaign. Creators were provided with the creative – various types of bosses every organization has.
