Motilal Oswal’s Research 360 get’s Finfluencers approved
Objective
Motilal Oswal’s Research 360 goes beyond basic stock analysis, offering a holistic, 360-degree view of the Indian stock market. Packed with research tools, technical data, and insightful reports, it empowers both new and experienced investors delivering a comprehensive analysis based on a wide range of fundamental and technical factors. To promote the newly launched 360 App and create brand awareness amongst its audience, the brand joined hands with The Good Creator Co.
Strategy
The world of finance is abuzz with a new wave of influencers – the finfluencers. These online wizards are demystifying personal finance and empowering people to take control of their money. So, who better to introduce a powerful financial app like Motilal Oswal’s Research 360 than these trusted experts?
The campaign saw a group of prominent finfluencers create engaging video reels showcasing the app’s features and benefits. Headlined by the catchy hashtags #StockSimplified and #StockInsights360, the campaign ran for three months with three different phases, creating content for Instagram as well as YouTube. These videos aimed to make the stock market more approachable for everyone.
The concept? Simplicity and User Experience. Using catchy scenarios and screen recordings, the influencers provided viewers with a firsthand look at the app’s interface. This allowed viewers to see exactly how Research 360 works, fostering a sense of familiarity and trust.
Leading the charge were financial gurus like Satyajit Banerjee and Ayush Shukla. Joining them were Monica Malik (prettymuchfinance) and CA Shijit Gupta, among others. Top performers included Satyajit Banerjee and Ishan Sharma, whose reels truly captured the app’s potential.
The informative and engaging content resonated with audiences, making the campaign a resounding success. It surpassed the expected campaign numbers. The campaign received the following –
This influencer marketing campaign by Motilal Oswal proves the power of relatable voices in a complex field like finance. By leveraging the trust and expertise of finfluencers, Research 360 was able to connect with a wider audience and empower them to navigate the exciting world of the stock market.
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